Netflix, often credited with ushering in the OTT era, revolutionized how people consumed content. Starting as a DVD rental service, it transitioned to online streaming in 2007, fundamentally changing the entertainment experience. Its subscription-based model offered users unlimited access to a vast content library without advertisements—a radical shift from traditional cable. As broadband connectivity improved, so did Netflix’s popularity. The platform’s focus on original programming, including global hits like Stranger Things, The Witcher, and Money Heist, set new standards for digital storytelling and established binge-watching as a cultural phenomenon.
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